Frequently Asked Questions

The American Seniors Housing Association (ASHA) is the nation’s premier organization for executives in the senior living industry. For over 30 years, ASHA has been a trusted authority tracking leading-edge developments in our profession and bringing thought leaders together to chart the future. The Association represents more than 500 companies who finance, develop, own, and operate the full spectrum of senior living communities.

• Promote a favorable business climate that supports quality, competition, innovation and long­ term investment in seniors housing
• Advance information and research that frame and influence key industry initiatives
• Promote the identification and advancement of emerging industry leaders who reflect the increasing diversity of the business
• Support research and national initiatives that enable customers to receive high quality services and live with dignity in the setting of their choice

Our mission is to equip members with the resources and insights they need to serve their clients at the highest level — and to move senior living forward. ASHA is the industry thought-leader promoting quality and innovation, advancing research, exchanging strategic business information and influencing legislative and regulatory matters.

To fulfill that mission, we sponsor industry-leading conferences and networking events, conduct pathbreaking research, educate consumers, and advocate for policies that protect and advance the interests of our members. When you join ASHA, you become part of a diverse community of accomplished and influential professionals dedicated to improving the lives of older people and their families.

ASHA started under the auspices of the National Multifamily Housing Council (NMHC), which represents apartment owners, managers and developers. In 1991, about 25 NMHC members with varying degrees of interest in seniors housing gathered in Orlando, FL, to share their perspectives and priorities, and that was the beginning of ASHA. We had one overriding mission: Helping seniors live longer better.

As the nation’s premier organization for executives in the senior living industry, ASHA is at the forefront of advancing the interests of executives engaged in the development, ownership, operations and financing of seniors housing. ASHA is a mission-driven organization committed to excellence and offers its members a number of key benefits.

ASHA’s all-inclusive annual membership fee is a tremendous value. As a member, you access the thought leadership, innovation, research and strategic relationships that have made ASHA a trusted industry leader for more than 30 years. By joining, you forge the kinds of partnerships and relationships that can benefit your business – and the senior living community.

Joining is easy! Determine how involved your organization wants to be with ASHA and select your level of membership. Complete and submit the online application. A member of the Member Services team will be in touch if additional information is required or next steps to joining the Association.