Research and Analytics

This landmark report, prepared for ASHA by Dr. Margaret Wylde and Edie Smith of ProMatura, provides a wealth of information about the role adult children play in the seniors housing decision-making process. The 34-page report is based on findings from a new national survey weighted to be representative of the general U.S. population’s age and … read more

The most comprehensive study of its kind on everything you wanted to know about how and why seniors choose independent living. This 116 page, detailed study, conducted by Dr. Margaret Wylde of ProMatura Group for the American Seniors Housing Association examines key factors that “push” seniors from where they were living and “pull” them to … read more

The new 14-page publication summarizes a discussion with seven senior living residents led by Dr. Margaret Wylde of ProMatura Group at a recent American Seniors Housing Association Executive Board Meeting. This forthright dialogue examines a number of topics, including how residents’ expectations match up with their day-to-day experiences, as well as the pros and cons … read more

This new 12-page publication summarizes a panel discussion featuring three experienced adult children with a parent or family member currently residing in a senior living community. The insights provided in this publication bring to life the findings of ASHA’s groundbreaking research, Senior Living for the Next Generation. Topics covered include: the adult child’s experience with … read more