Research and Analytics

The new 14-page publication summarizes a discussion with seven senior living residents led by Dr. Margaret Wylde of ProMatura Group at a recent American Seniors Housing Association Executive Board Meeting. This forthright dialogue examines a number of topics, including how residents’ expectations match up with their day-to-day experiences, as well as the pros and cons … read more

This new 12-page publication summarizes a panel discussion featuring three experienced adult children with a parent or family member currently residing in a senior living community. The insights provided in this publication bring to life the findings of ASHA’s groundbreaking research, Senior Living for the Next Generation. Topics covered include: the adult child’s experience with … read more

Senior Living for the Next Generation, Volume II — A View Through The Lens of Industry Thought Leaders, summarizes findings from a major new survey of over 1,000 industry executives, financiers and other professionals, and Executive Directors. The 68-page report compares findings from industry thought leaders to the results of a survey of adult children … read more

Senior Living for the Next Generation, Volume I – A View Through the Lens of the Experienced Adult Child marks the first release of a two-phase research project. This report provides an insightful glimpse into the mindset of “experienced” adult children, the older age cohort of the Baby Boomers, aged 56 to 64 and the … read more