Research and Analytics

The most comprehensive study of its kind on everything you wanted to know about how and why seniors choose independent living. This 116 page, detailed study, conducted by Dr. Margaret Wylde of ProMatura Group for the American Seniors Housing Association examines key factors that “push” seniors from where they were living and “pull” them to … read more

The new 14-page publication summarizes a discussion with seven senior living residents led by Dr. Margaret Wylde of ProMatura Group at a recent American Seniors Housing Association Executive Board Meeting. This forthright dialogue examines a number of topics, including how residents’ expectations match up with their day-to-day experiences, as well as the pros and cons … read more

This new 12-page publication summarizes a panel discussion featuring three experienced adult children with a parent or family member currently residing in a senior living community. The insights provided in this publication bring to life the findings of ASHA’s groundbreaking research, Senior Living for the Next Generation. Topics covered include: the adult child’s experience with … read more

Senior Living for the Next Generation, Volume II — A View Through The Lens of Industry Thought Leaders, summarizes findings from a major new survey of over 1,000 industry executives, financiers and other professionals, and Executive Directors. The 68-page report compares findings from industry thought leaders to the results of a survey of adult children … read more