Research and Analytics

This Special Issue Brief was prepared by ASHA’s Public Relations Counsel, Dan McConnell, and provides a unique discussion of a number of pertinent issues surrounding the use of social media from the perspective of a seniors housing company. This seven-page Brief examines who goes to social network sites; the benefits of marketing on social networks; … read more

This Special Issue Brief explores the use of computerized brain fitness tools to residents of senior housing communities nationwide, as part of a more comprehensive wellness initiative. Prepared for ASHA by SharpBrains. Only available in digital format (.pdf copy).

This Special Issue Brief examines the impact of landlord tenant laws on seniors housing community fees. The Brief includes discussion of community fees and security deposits, allegations and defenses regarding community fees, resident contracts and materials, a review of pertinent legal cases, and provides cost and operational data demonstrating the distinctiveness of seniors housing versus … read more

This Special Issue Brief examines the performance of several hundred market rate seniors housing properties that contributed data in three successive years: 2007, 2008, and 2009. The analysis of data covers the three major property types – independent living, assisted living, and continuing care retirement communities – and captures critical metrics including occupancy, revenue, expense, … read more